Sandisk allowed us to pitch them on a refreshed and updated 360 degree campagin that highlighted all of the unique and practcal uses that their prodcuts had to offer. The creator was at the center of this campaign, recognizing that SanDisk products are always there for you without fail. Traditional media as well as activations in strategic locations like airports helped to add life to a product that seemed to garner little attention despite being so popular. Partnerships with unreleased content would create buzz and get people talking about SanDisk once again.
