In 2022, we brought UNICEF’s iconic little orange box into the 21st century, transforming the campaign into a completely new digital experience that is modern, scalable, and simple to use, making Trick-or-Treat for UNICEF relevant to all Americans. Entirely reimagined from the 2020 and 2021 digital Trick-or-Treat activations, this initiative will be brought to life in physical and online spaces, inspiring a new generation of changemakers to drive impact for children.The campaign ran through the whole month of October, maximizing the window for participation and meaningful engagement.
